The One-Hour Digital Leader – 8 Breakthrough Digital Revenue Models You Must Know and Use [Industrial Gas Business]
Hello and Welcome
Today, we’ll learn how the industrial gas sector innovates its digital revenue model rapidly.
Let’s Get Started!
Many companies in the industry use only 1-2 revenue generation models.
This fact makes them vulnerable to competition and limits their profitable growth opportunities.
That’s why we’ve created this short strategy video to offer eight breakthrough revenue models/ for growth.
We’ll outline these eight sales side revenue models to give you tools for ensuring your profitable sales growth 2019.
Revenue Model One: Asset Sale
Unlike Amazon, which sells online products, industrial gas companies seek to retain their intellectual property.
That’s why industrial gas companies build marketing arrangements with specialised sellers by which the industrial gas company as an online retailer pays commission to an external seller for sales generated from its referrals.
Revenue Model Two: Usage Fee
This revenue stream is generated by the use of a specific online service. The service is used the more the customer pays.
That’s why industrial gas companies offer expert advice online to help to solve challenging problems on the spot.
The customer pays a fixed fee per hour for this service.
Revenue Model Three: Subscription Fee
This revenue stream is generated by the access to a particular online service. The customer pays a monthly or yearly fee for using the service.
That’s why industrial gas companies offer application videos, safety booklets etc. online to help clients reduce their total cost of ownership of the industrial gas supply chain.
Customers also want action-oriented advice on how to improve safety, the environment and health when dealing with industrial gases.
The customer pays a subscription fee for this online service.
Revenue Model Four: Exclusive Use
This revenue stream is created by temporarily granting someone the exclusive right to use a particular asset for a fixed period/ in return for a fee.
That’s why industrial gas companies offer specific key performance indicator dashboards in using technical gases
The customer pays a lending fee for using this service online.
Revenue Model Five: Licensing
This revenue stream is created /by giving customers permission to use protected intellectual property in exchange for licensing fees.
That’s why industrial gas companies offer their trademarked online technology in creating, delivering and capturing value for specific customer groups such as automotive clients, speciality gas clients, the chemistry segment etc.
Trademarked-holders grant other companies the right to use a trademarked technology in return for a license fee.
Revenue Model Six: Advertising
This revenue stream generates revenues from fees for advertising a specific product, service or brand.
That’s why industrial gas companies offer their strategic stakeholders to advertise their products and solutions on their websites.
Industrial Gas Companies earn advertising fees and strengthen business relationships with their key stakeholders.
Revenue Model Seven: Freemium
This revenue stream generates revenues from premium customers for a particular product for service.
Free Information converts visitors into subscribers.
That’s why industrial gas companies offer simple lead magnets ( checklists, step-by-step-guides etc.) to help website visitors solve a particular problem easily.
Industrial Gas Companies turn visitors into leads rapidly.
Revenue Model Eight: Free Trial
This revenue stream generates revenues from premium customers after demonstrating the value creation of a particular application in use.
That’s why industrial gas companies offer simple explainer videos online to demonstrate how a particular application creates value e.g. reduces costs, improves quality of the customer’s end product etc
The goal is to shorten the time and costs of the pre-sales process.
Today, we learned innovative revenue models for the industrial gas business. Now it’s Your turn. I wish You all Success.