Simplicity Delivered — PowerBook
What you get. Why you get it. How you get it — step by step.
Executive Summary
Simplicity is the new competitive edge. This PowerBook turns complex communication into intuitive PowerPosts that people read, understand, and act on — fast.
The method is five essentials: One Clear Promise, One Flow, One Page, One Idea, Minimal Design, One Action.
The Five Essentials
- One Clear Promise — Power Headline: Problem → Solution → Result (≤7 words).
- One Flow — Hero → Insight → Roadmap → Action.
- One Page, One Idea — remove all secondary messages.
- Minimal Design — black text, white/light-grey box, wide margins.
- One Action — a single CTA at the end.
How You Get It — Step by Step
Step 1 — One Clear Promise
Goal: a headline that tells the reader exactly what they’ll get.
Do this: Write one line: Problem → Solution → Result (≤7 words).
Template: “{Result} by {Date}: How to {Solution}.”
Step 2 — One Flow
Goal: create an effortless reading path.
- Hero — name the problem plainly.
- Insight — why this matters now.
- Roadmap — 3 simple steps.
- Action — one CTA.
Step 3 — One Page, One Idea
Do this: Remove sidebars, extra links, second CTAs, and any “nice to have” text.
Checklist: short paragraphs, one argument per section, keep only what moves the reader to the single action.
Step 4 — Minimal Design
Use black text on white (or light grey) with a light border. Avoid decoration. Let white space do the work.
Snippet: set a container with max-width, padding, and a 1px light grey border.
Step 5 — One Action
End with one button. Phrase it as a verb the reader wants to do now.
Examples: Learn the System · Start Now · Get the Playbook.
Example — “Sustaining Wealth” in PowerPost Format
Hero: Most people neglect liquidity → stress & missed opportunities.
Insight: Liquidity = freedom and resilience across life stages.
Roadmap: 1) Generate inflows 2) Manage reserves 3) Sustain via quarterly tune-up.
Action: one CTA → Learn the System.
Worksheets (Copy & Fill)
Headline (≤7 words): _________________________________
Hero (problem, 1–2 lines): _____________________________
Insight (why now, 1–2 lines): __________________________
Roadmap (3 steps): 1) ____ 2) ____ 3) ____
CTA (one action): _________________________________
Style Template (Minimal HTML)
<div style="font-family:Arial, sans-serif; max-width:820px; margin:40px auto; padding:40px; background:#fff; color:#000; border:1px solid #ddd;">
<!-- Title, sections, single CTA -->
</div>
