RapidThrive : BCLaaS

πŸ“˜ Behavior Change Lab-as-a-Service (for Corporates)

Drive Measurable ESG Impact Across Your Workforce – One Behavior at a Time.


βœ… 1. One-Sentence Solution

A turnkey AI-powered platform that enables companies to design, test, and scale sustainable behavior change programs across their workforce – with real-time results.


🎯 2. Target Audience

  • Corporates with ESG, HR, L&D, and sustainability goals
  • CHROs, CSOs, transformation leaders, ESG compliance teams
  • Multinationals and mid-size enterprises focused on Scope 3 and culture change

❗ 3. The Challenges

  • ❌ ESG success depends on people, not just policies
  • ❌ Hard to measure behavioral impact across locations and departments
  • ❌ Traditional campaigns are static, unengaging, or quickly forgotten
  • ❌ Behavior change is rarely linked to business KPIs or ROI

βœ… 4. Our Solution

  • AI identifies key behaviors tied to energy, mobility, inclusion, waste, or wellbeing
  • Designs A/B tested nudges, challenges, and feedback loops
  • Tracks behavioral shifts over time and links them to ESG indicators
  • Offers ready-to-deploy campaigns (e.g. β€œGreen Travel Month”, β€œZero Waste Week”)

πŸ“Š 5. ROI & Sustainability (ROICE)

Benefit AreaImpact
πŸ“‰ Operational Footprint-10–30% COβ‚‚/waste via workforce-driven actions
🧠 Cultural Engagement+60% ESG awareness and participation
πŸ“Š KPI LinkageTrackable impact on energy, travel, remote work, wellness
πŸ’‘ Innovation PipelineSurfaces grassroots ideas and behavior-driven innovations

βš™οΈ 6. How It Works

  1. Corporate chooses ESG behavior focus (e.g. energy, travel, digital wellness)
  2. AI designs a campaign with nudges, scoring, and milestones
  3. Employees engage via app, email, or internal platforms
  4. Progress tracked via dashboards by region/team/role
  5. Insights delivered monthly to HR, ESG, and management teams

πŸ’Ό 7. Licensing & Pricing

  • Starter: Up to 500 users, 1 campaign/quarter
  • Pro: Multiple concurrent campaigns + analytics dashboard
  • Enterprise: Global rollout, white-label app, KPI integration + HRIS sync

πŸš€ 8. Call-to-Action

Let’s Make ESG Real by Changing What People Do – Every Day.
πŸ‘‰ Book your FREE 30-minute Strategy Session

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