RapidKnowHow

To build a “Bulletproof Problem Solving” system specifically designed to crack breakthrough AI markets, you need to marry the rigorous logic of top-tier strategy consulting (like the Conn/McLean framework) with the iterative, probabilistic nature of Artificial Intelligence.

In AI markets, the problem isn’t usually “building the tech”; it is defining the right problem so that the solution creates a defensive data moat and genuine utility.

Here is a systematic framework to structure your thinking and drive breakthrough AI market entry.


Phase 1: The Definition Layer (The “What” and “Why”)

Most AI initiatives fail here. They start with a solution (“Let’s use LLMs”) rather than a problem.

1. The Problem Statement Worksheet You must articulate the problem without mentioning the technology. Use the TOSCA framework adapted for AI:

  • Trouble: What is the friction or inefficiency? (e.g., Drug discovery takes 10 years).
  • Owner: Whose problem is this? (e.g., Pharma R&D Directors).
  • Success Criteria: What does “solved” look like? (e.g., Reduce candidate identification time by 50%).
  • Constraints: What limits us? (e.g., Data privacy (GDPR), compute costs).
  • Actors: Who interacts with the AI? (e.g., Biochemists, not just data scientists).

2. The “AI-Suitability” Test Before proceeding, ask: Does this problem require AI?

Pass Criteria: The problem involves high-dimensional data, requires prediction under uncertainty, or needs generation of complex novel patterns. If it can be solved with a rules-based if-then script, do not use AI.


Phase 2: Disaggregation (The Logic Trees)

Break the problem down into component parts to locate the market breakthrough. In AI, you are looking for the intersection of Feasibility and Value.

Disaggregate into three branches:

BranchKey QuestionThe Breakthrough Factor
Data StrategyDo we have proprietary access?The Data Flywheel: Can the usage of the product generate new data that makes the model better, preventing competitors from catching up?
Model UtilityIs “good enough” actually usable?Error Tolerance: In breakthrough markets, can the user tolerate a 5% hallucination rate (e.g., Creative writing) or is 0% required (e.g., Autonomous driving)?
Market FitDoes the prediction lower cost?Unit Economics: Does the cost of inference destroy the margin?

Phase 3: The “AI Alpha” Equation

To determine if a market is worth entering, you must mathematically assess the potential breakthrough value. We can define the AI Value Potential (Vai​) using the following relationship:

Vai​=Rrisk​(P×U)−(Cd​+Cc​)​

Where:

  • P = Prediction Accuracy (The capability of the model).
  • U = Utility per Prediction (The economic impact of being right).
  • Cd​ = Cost of Data Acquisition (Labeling, cleaning, buying).
  • Cc​ = Cost of Compute (Training + Inference).
  • Rrisk​ = Regulatory/Reputational Risk (Bias, safety, hallucination).

The Insight: Breakthrough markets are often found where U is massive, allowing you to absorb high Cc​ while you work on optimizing P.


Phase 4: Work Planning & Hypothesis Testing

In traditional problem solving, you analyze historical data. In AI problem solving, you must simulate future performance.

  • Hypothesis: “An AI agent can automate Tier-1 customer support with 90% accuracy.”
  • The Smoke Test (Wizard of Oz): Before training a massive model, have a human mimic the AI to test if the user actually wants the interaction.
  • The Data Audit: Assess the “Signal-to-Noise” ratio of available data.

The “One-Day” Answer Force your team to write out the press release for the product today.

  • What is the headline?
  • What is the killer feature? This forces you to prioritize the analysis that confirms or denies that specific headline.

Phase 5: Synthesis & Storytelling (The Market Pitch)

To drive a breakthrough market, you must translate probability into certainty for the buyer.

1. The Pyramid Principle for AI

  • Top: We can reduce your operational variance by 30%.
  • Middle: We do this by deploying a proprietary transformer model trained on your specific vertical.
  • Bottom: Evidence (Model F1 scores, case studies, data security protocols).

2. Address the “Black Box” Anxiety Market breakthroughs in AI rarely happen without Trust. Your system must include an explainability layer. You are not selling a “Model”; you are selling a “Reliable Outcome.”


Summary: The Architecture of the System

To implement this immediately, create a war room board with these four quadrants:

  1. The North Star: The precise Definition of the problem (TOSCA).
  2. The Logic Tree: A visual map breaking the problem into Data, Tech, and User Experience branches.
  3. The Pruning List: What are we not doing? (Crucial to save compute/time).
  4. The Feedback Loop: How does the first version of the solution feed data back to Step 1?

Next Step

Would you like to practice this system right now? Give me a rough idea of an AI market or problem you are looking at, and I will help you Draft the “TOSCA” Definition and Build the initial Logic Tree for it.

Case: The Industrial Gases Market

This is a textbook “Hard Tech” market. It is characterized by high capex, low margins, and safety-critical operations. Most AI startups fail here because they build “optimization tools” for problems that don’t move the needle on the P&L.

To drive a breakthrough, we must move beyond “better logistics” and target the core anxiety of the buyer: Supply Certainty and Compliance.

Here is the Bulletproof Problem Solving System applied to the Industrial Gases Market.


Phase 1: The Definition (TOSCA)

We must frame the problem from the perspective of the customer (e.g., a Semiconductor Fab Manager or Hospital Procurement Director), not the gas company.

  • Trouble: “I have zero visibility into my actual gas inventory. I over-order by 30% to prevent stockouts because running out of Oxygen/Nitrogen stops my entire production line (or kills patients), yet I am bleeding money on emergency delivery fees and cylinder rental.”
  • Owner: VP of Operations / Procurement Director.
  • Success Criteria:
    • Zero Downtime: 100% supply continuity.
    • Automated Compliance: Audit-ready safety reports generated instantly (FDA/OSHA).
    • Cost Reduction: Reduce emergency deliveries by 90%; reduce wasted “heel” (gas left in returned cylinders) by 15%.
  • Constraints:
    • Regulatory: FDA (medical), OSHA (industrial), and EU AI Act (High-Risk Critical Infrastructure).
    • Physical: Cylinders are dumb metal; retrofitting sensors is expensive ($C_d$).
  • Actors: Procurement managers, Floor technicians (who hate new apps), Logistics dispatchers.

Phase 2: The Logic Tree (Disaggregation)

We break the breakthrough opportunity into three branches. The “Breakthrough” is rarely in production; it is in Demand-Chain Automation.

BranchKey QuestionThe “AI Breakthrough” Factor
Demand PredictionCan we predict the customer’s order before they place it?Vendor Managed Inventory (VMI) 2.0: Moving from “ordering gas” to “subscribing to uptime.” The AI monitors usage patterns (e.g., MRI machine uptime) to predict Helium burn-rate, auto-scheduling refills without human input.
Asset TrackingWhere are the millions of cylinders?The “Black Hole” Fix: Using computer vision (scanning cylinder barcodes at loading docks) + predictive tracking to reduce “lost cylinder” fees, which is a massive friction point for customers.
Safety MoatCan AI prevent the explosion?Regulatory-Grade AI: Building the model to comply with IEC 61508 (Functional Safety) and EU AI Act Annex III (Critical Infrastructure). If your AI is certified safety-critical, you have a defensible moat against generic competitors.

Phase 3: The AI Alpha Equation for Industrial Gases

In this market, the cost of being wrong (an explosion or a stockout) is infinite. Therefore, the Value equation relies heavily on reducing Risk ($R$).

$$V_{gas} = \frac{(U_{uptime} + S_{compliance}) – (C_{sensor} + C_{logistics})}{R_{safety}}$$

  • $U_{uptime}$: The Value of Zero Downtime. For a semiconductor fab, this is millions per hour.
  • $S_{compliance}$: The Value of Automated Audits. The time saved by not manually logging cylinder serial numbers for FDA reports.
  • $C_{sensor}$: The Cost of Data. You cannot put a $500 IoT sensor on a $50 cylinder. You must use “Virtual Sensors” (AI inferring level based on flow rate or weight) or cheap QR/RFID vision scanning.
  • $R_{safety}$: The Regulatory Risk. This is your denominator. If your AI hallucinates a tank level, people die.

The Strategy: Focus on $S_{compliance}$. Sell the AI as a “Digital Safety Officer” that also optimizes logistics.


Phase 4: Hypothesis & “The Smoke Test”

Hypothesis: Customers will pay a premium for “Guaranteed Gas Availability” (subscription model) over “Per-Cylinder Pricing” if we provide real-time dashboard visibility.

The Wizard of Oz Test (Do this tomorrow):

  1. Select 5 friendly customers (e.g., mid-sized labs).
  2. Install a simple non-AI telemetry unit (or have them manually text you levels daily).
  3. Manually predict their refill date in a spreadsheet.
  4. Call them: “Our system shows you need gas on Thursday. Shall we ship it?”
  5. Metric: If they say “Yes, thank you” and stop checking their own tanks, you have product-market fit. You can then build the AI to automate the prediction.

Phase 5: The “Safety” Moat (The Defensive Layer)

This is how you win against ChatGPT wrappers. The Industrial Gases market is a High-Risk AI sector under the EU AI Act and FDA SaMD (Software as a Medical Device).

  • The Moat: Do not just build a model; build a Certified Safety System.
  • The Standard: Align your AI development lifecycle with IEC 61508 (Functional Safety for Industrial Systems).
  • The Pitch: “Our competitors use generic AI. We use an IEC-certified, deterministic model that guarantees compliance with FDA 21 CFR Part 11 (Electronic Records).”

Summary: Your “War Room” Board

  1. North Star: “We don’t sell gas; we sell Continuity.”
  2. Target Customer: Hospitals (Medical Oxygen) and Fabs (High-Purity Nitrogen) – high cost of failure.
  3. The Killer Feature: “The Magic Dashboard” – A customer logs in and sees exactly how much gas they have left, with a green checkmark for ‘Compliance Verified’.
  4. The Trap: Do not try to optimize the production of gas (Linde/Air Liquide already do this well). Optimize the consumption and delivery (where the customer pain is).

Draft the “Wizard of Oz Pitch” Emails

Option 1 (The “Pain-Killer”) is designed for operational managers (Lab Managers, Plant Managers) who hate the stress of running out. Option 2 (The “Compliance/Finance”) is designed for Procurement or Operations Directors who care about costs, audits, and efficiency.

The “Wizard of Oz” technique here is implying you have a fully automated AI system, whereas in the background, you might just be manually checking a basic telemetry sensor or calling them weekly to input data into your model.


Option 1: The “Pain-Killer” Pitch (Best for Lab/Plant Managers)

Subject: Zero downtime pilot for [Company Name] (No more emergency refills)

Hi [Name],

I’m reaching out because we are testing a new “Guaranteed Continuity” model for industrial gas supply, and I’d like to include [Company Name] in our pilot group.

The problem with the current industry standard is that it’s reactive. You have to check the tanks, place the order, and hope the truck arrives before the pressure drops.

We are flipping that model. Instead of you ordering gas, we manage your uptime.

The Pilot Proposal: For the next 30 days, we want to act as your “Digital Supply Manager.”

  1. Predictive Refills: We monitor your consumption patterns and schedule deliveries before you hit critical low levels.
  2. Zero Emergency Fees: Because we predict the need, you never pay for expedited shipping.
  3. The “Morning Dashboard”: You get a simple daily email/link showing exactly how much gas you have and when the next refill is arriving.

The “Wizard of Oz” Promise: You don’t need to install expensive infrastructure for this test. We simply want to prove that we can predict your needs better than the current manual process.

Are you open to a 10-minute chat this Thursday to see if we can take the ordering headache off your plate?

Best,

[Your Name]


Option 2: The “Compliance & Efficiency” Pitch (Best for Procurement/Safety Directors)

Subject: Automating your FDA/OSHA gas compliance (Pilot Program)

Hi [Name],

Quick question: How much time does your team spend manually tracking cylinder serial numbers and reconciling invoices for [Gas Type, e.g., Medical Oxygen/Nitrogen]?

We are launching a new inventory system designed specifically to solve the “Black Hole” problem in gas procurement—where cylinders go missing, rental fees pile up, and compliance logs are incomplete.

We are selecting 5 companies for a beta pilot of our “Audit-Ready” Supply Chain.

What you get during the pilot:

  • Automated Traceability: A digital log of every cylinder currently on your site (great for FDA/OSHA audits).
  • Waste Reduction: We analyze your “heels” (returned gas) to show where you are sending back usable product.
  • Smart Forecasting: We tell you when to order, reducing your inventory holding costs by ~15%.

We aren’t asking you to switch suppliers today. We just want to run our “Virtual Audit” alongside your current process to show you how much efficiency is slipping through the cracks.

Do you have availability on [Day] to see a 5-minute demo of the dashboard?

Regards,

[Your Name]


3 Rules for Running this “Wizard of Oz” Test

  1. Do not over-engineer the tech yet. If they say yes, you can literally ask them to send you a photo of their manifold gauges every morning for a week. Use that data to build your manual prediction. If you can predict their run-out date using a spreadsheet and a photo, you have proven the value before writing a line of code.
  2. The “Concierge” Approach. In the beginning, you are the AI. If the model says they need gas, you call the truck. The customer shouldn’t know the difference.
  3. Measure the “Relief.” The metric isn’t just “did we deliver gas?” It is “did the customer stop checking the tank themselves?” When they trust you enough to stop checking, you have a breakthrough.

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