Goal: Choose Your most sustainable growth path .
Business Case 4 — Decision Tree for Growth
Goal: Visualize multiple growth paths to choose the most sustainable.
Current Business
Expand Market 💶
Ease: 6/10 • Value: 5/10
Partner Smart 🌱 CHOSEN
Ease: 8/10 • Value: 9/10
Innovate Product 💡
Ease: 5/10 • Value: 7/10
“Decision Trees reveal growth paths — and where to prune.”
Why we choose Partner Smart 🌱
- Asset‑light: lower CAPEX exposure, faster time‑to‑market.
- Shared capability: leverage partner networks, logistics, and customer access.
- Sustainable value: aligns incentives for long‑term, local growth.
Why not the others (now)
- Expand Market 💶 — high commercial effort for moderate, slower returns.
- Innovate Product 💡 — strong potential, but longer ROI cycle and higher R&D risk.
