How to Thrive: Austria Back to Innovation and Growth

The Challenge

Austria stands at a crossroads:

  • High public spending (56% of GDP) weakens competitiveness.
  • Innovation gap compared to Switzerland, Denmark, and Sweden.
  • Brain drain of young talent reduces future capacity.

Without decisive action, Austria risks sliding into long-term stagnation.


The Vision

Austria must transform into Central Europe’s Innovation Hub by 2030:

  • AI-driven industries for SMEs and mid-sized champions.
  • GreenTech transition: clean energy, circular economy, asset-light models.
  • Education-as-a-Service: citizen empowerment through lifelong learning.

The Strategy (3 Horizons)

H1 – Quick Wins (2025–2027):

  • Cut bureaucracy, simplify SME rules.
  • Launch AI clusters in Vienna, Graz, Linz.
  • Tax incentives for GreenTech startups.

H2 – Mid-Term (2027–2030):

  • Scale AI-driven B2B exports.
  • Build innovation corridors (Austria–CEE).
  • Citizen Wealth Programs through asset-light entrepreneurship.

H3 – Legacy (2030+):

  • Austria as AI + Green Growth Hub of Central Europe.
  • Strong democracy with citizens benefiting directly from innovation growth.

The Key Drivers

  • Time: Speed of execution matters.
  • Money: Reallocation from subsidies to innovation.
  • Convenience: Enable SMEs & citizens to access AI tools easily.
  • Sustainability: Growth aligned with environment & democracy.

The Call to Action

Austria has the talent, infrastructure, and location advantage.
👉 What’s missing? Decisive leadership and citizen empowerment.-Josef David

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