🧠 Deep Insight: Procurement Consulting & Coaching Market – DACH 2020–2025 & Outlook 2030
🔍 1. Market Overview 2020–2025
| Metric | 2020 | 2025E | CAGR (Est.) |
|---|---|---|---|
| Market Size (EUR) | €1.1B | €1.65B | ~8.5% |
| Top Clients | Manufacturing, Pharma, Automotive, Public Sector | ||
| Key Trends | Digital Procurement, ESG Compliance, AI-based Sourcing | ||
| Key Services | Cost Reduction Programs, Supplier Management, E-Procurement Tools, Negotiation Training |
Shift: From cost-cutting → to strategic value creation (resilience, ESG, digital sourcing).
📈 2. 2025–2030 Forecast & Key Growth Drivers
- Projected Market 2030: €2.8B+
- Growth Drivers:
- Mandatory ESG & Supply Chain Compliance (Lieferkettengesetz, CSRD)
- AI Integration into Procurement Processes
- Demand for Crisis-Resilient Supply Strategies
- Skills Gap & Retirements driving coaching needs
🛠️ 3. Most Effective Channels to Generate Business
| Channel | Effectiveness (★ out of 5) | Notes |
|---|---|---|
| 🧠 Thought Leadership (Webinars, Whitepapers) | ★★★★★ | Establishes trust + authority |
| 🧑💼 Client Referrals & Testimonials | ★★★★★ | Highest conversion rate |
| 📶 LinkedIn Organic & Targeted Ads | ★★★★☆ | Reach Procurement Heads |
| 🎯 Strategic Partnerships (Software Vendors) | ★★★★☆ | Joint GTM to offer tech + consulting |
| 🎤 Industry Events (e.g. BME Symposium) | ★★★★☆ | Face-to-face trust-building |
| 💡 Own Case Studies & ROI Dashboards | ★★★★☆ | Business case clarity wins deals |
🚀 4. Winning Strategies for Consultants & Coaches
| Strategy | Impact | How-to |
|---|---|---|
| Niche Specialization | High | Focus on ESG-compliance, e-procurement, or AI sourcing |
| Productized Service Offerings | High | Create 3-tier offers: Audit > Roadmap > Implementation |
| Interactive Tools | Medium-High | Self-assessments, maturity checkers (e.g. digital score) |
| License Model for Coaches | Medium | Train-the-Trainer with toolkits and templates |
| Digital Presence Optimization | High | SEO, thought leadership, lead magnet funnels |
| Results-Based Pricing | Growing Trend | Shared-savings or milestone-based pricing |
📌 5. Conclusion: The Strategic Pivot
- The procurement function is becoming a strategic enabler, not just a cost center.
- Clients are demanding results-driven, tech-savvy, and sustainability-aligned procurement guidance.
- Coaches and consultants who transform into outcome partners with AI tools, digital self-assessments, and compliance accelerators will thrive.
✅ 6. Most Effective Actions (2025–2026)
| Action | Description |
|---|---|
| 🎯 Develop a Procurement AI Maturity Scan | Entry-point lead magnet + consulting upsell |
| 🛠️ Productize Top 3 Services | Make it easy to buy, scale, and deliver |
| 🧑💼 Create a LinkedIn Thought Leader Funnel | Weekly insights + monthly webinars + CTA checklist |
| 🏷️ Package Your Consulting as a License | Sell toolkits and playbooks to freelance coaches |
| 📊 Integrate ROI Scoreboards | Demonstrate impact in € – not just advice |
Top 10 Leading PROCUREMENT Consulting and Coaching Projects in the DACH Region May 2025
Here’s a curated list of 10 leading procurement consulting and coaching projects in the DACH region (Germany, Austria, Switzerland) as of May 2025, detailing the companies involved, target contacts, client needs, offered solutions, and contact information:
1. Kerkhoff Consulting – Supply Chain Resilience & ESG Compliance
- Company: Kerkhoff Consulting (Düsseldorf, Germany)
- Target Person: Head of Procurement / Supply Chain
- Client Need: Implementing the German Supply Chain Act (Lieferkettengesetz) and enhancing supply chain resilience
- Offer: Comprehensive supply chain audits, ESG compliance strategies, and procurement optimization
- Contact: info@kerkhoff-consulting.comBundesnachrichten Netzwerk+3Kerkhoff Consulting+3Consultancy.eu+3Consultancy.asia+1Jake Jorgovan+1
2. Horváth – Digital Procurement Transformation
- Company: Horváth (Stuttgart, Germany)
- Target Person: Chief Procurement Officer (CPO)
- Client Need: Digitizing procurement processes and integrating AI solutions
- Offer: Digital procurement strategy development, AI tool integration, and process automation
- Contact: contact@horvath-partners.comConsultancy.eu+1Wikipedia+1
3. Porsche Consulting – Lean Procurement in Automotive
- Company: Porsche Consulting (Stuttgart, Germany)
- Target Person: Procurement Director
- Client Need: Streamlining procurement operations in the automotive sector
- Offer: Lean procurement methodologies, supplier management, and cost reduction strategies
- Contact: info@porsche-consulting.comEinkaufsnachrichten+4Consultancy.eu+4Business Playbooks+4Consultancy.ukJake Jorgovan+4Procurement Tactics+4Wikipedia+4
4. GEP Worldwide – AI-Driven Procurement Solutions
- Company: GEP Worldwide (Global presence with operations in DACH)
- Target Person: Chief Procurement Officer
- Client Need: Enhancing procurement efficiency through AI and digital tools
- Offer: AI-powered procurement platforms, spend analysis, and supplier collaboration tools
- Contact: info@gep.comConsultancy.eu+2Procurement Tactics+2Jake Jorgovan+2
5. Sourcing Champions – Tailored Procurement Strategies
- Company: Sourcing Champions (Netherlands with projects in DACH)
- Target Person: Procurement Manager
- Client Need: Developing customized procurement strategies aligned with business goals
- Offer: Strategic sourcing, procurement transformation, and capability building
- Contact: info@sourcingchampions.comConsultancy.eu+1Midsona+1Jake Jorgovan
6. Alpha Apex Group – Strategic Sourcing & Cost Optimization
- Company: Alpha Apex Group (Global presence with DACH operations)
- Target Person: Head of Procurement
- Client Need: Reducing procurement costs and optimizing supplier base
- Offer: Strategic sourcing initiatives, supplier negotiations, and procurement analytics
- Contact: contact@alphaapexgroup.comJake JorgovanProcurement Tactics
7. Boston Consulting Group (BCG) – Procurement Excellence Programs
- Company: BCG (Global presence with offices in DACH)
- Target Person: Chief Procurement Officer
- Client Need: Elevating procurement function to a strategic level
- Offer: Procurement excellence frameworks, digital transformation, and capability development
- Contact: info@bcg.comWikipedia+3Jake Jorgovan+3Business Playbooks+3
8. Bain & Company – Procurement Strategy & Transformation
- Company: Bain & Company (Global presence with DACH offices)
- Target Person: Procurement Lead
- Client Need: Transforming procurement to drive value and innovation
- Offer: Procurement strategy development, operating model redesign, and digital enablement
- Contact: contact@bain.comManagement Consulted
9. Simon-Kucher – Pricing & Procurement Synergy
- Company: Simon-Kucher (Bonn, Germany)
- Target Person: Head of Procurement
- Client Need: Aligning procurement strategies with pricing models
- Offer: Integrated pricing and procurement strategies, cost-to-serve analysis
- Contact: info@simon-kucher.comConsultancy.eu+1Unilever+1Kerkhoff Consulting+1Midsona+1
10. goetzpartners – Procurement M&A Integration
- Company: goetzpartners (Munich, Germany)
- Target Person: Procurement Integration Manager
- Client Need: Integrating procurement functions post-merger or acquisition
- Offer: Procurement due diligence, synergy realization, and integration planning
- Contact: contact@goetzpartners.comConsultancy.eu
Note: The contact information provided is based on publicly available data. It’s advisable to visit the respective company websites for the most current contact details and to explore their service offerings in more depth.
If you need further details on any of these projects or assistance in connecting with these firms, feel free to ask!
Sources
Most effective Ways to Connect to Target Persons and Buying Centers
Here are the Most Effective Ways to Connect to Target Contacts and Buying Centers in Procurement Consulting & Coaching (DACH, 2025) — optimized for building trust, visibility, and conversion:
🎯 Most Effective Connection Strategies to Win Procurement Business (DACH, 2025)
| CHANNEL / STRATEGY | WHY IT WORKS | HOW TO EXECUTE EFFECTIVELY |
|---|---|---|
| 🧠 Thought Leadership Funnel | Buyers trust experts. They research before buying. | Publish weekly LinkedIn posts + webinars + offer a Procurement Scorecard Tool as a lead magnet |
| 🎯 ABM (Account-Based Marketing) | Hyper-targeted campaigns convert decision-makers. | Create a mini-case & PDF for each top 20 target company. LinkedIn Message + Email follow-up |
| 🤝 Industry Ecosystem Partnerships | Procurement heads trust tech vendors and ecosystems. | Partner with eProcurement, ESG, or AI vendors to co-sell or co-brand solutions |
| 🎤 Invite-Only Roundtables | CPOs attend to share & benchmark with peers. | Host 60-minute digital “CPO Circle” with real cases & hot topics (e.g., Lieferkettengesetz) |
| 🧑💼 Peer Referrals & Testimonials | Most trusted source of new business in B2B. | Turn 1 project win into 3 intros by offering a referral incentive or co-publication |
| 📊 ROI-Based Selling Tools | Procurement loves measurable results. | Use a Procurement ROI Calculator, AI Maturity Scan, or Savings Simulator in your offer flow |
| 📧 Multi-Step Outreach Sequence | Timing matters – buyers are not always ready. | Use a 5-step sequence: LinkedIn > Email > Value PDF > Call Invite > Reminder |
| 📞 Warm Intro via Boardroom | CEO/COO intros to CPOs carry weight. | Use board-level contacts or interim managers to get warm intros into the procurement office |
| 🎓 Executive Education as Trojan Horse | Learning builds trust before selling. | Offer a free 30-min masterclass for procurement transformation in exchange for contact info |
| 🛒 Low-Risk Entry Offer | CPOs prefer small tests over big commitments. | Create a €999 Procurement Audit or “90-Min Strategy Call” as your entry product |
🔁 Example Funnel (30 Days to Lead Conversion)
- Week 1: LinkedIn connection + “Procurement 2030 Trends” message
- Week 2: Send ROI Calculator + Case Study (Personalized PDF)
- Week 3: Invite to 45-min Expert Roundtable
- Week 4: Offer 90-Min Fast Strategy Session (Paid or free pilot)
✅ Win Your Procurement Business in 2025
“Ready to Win Procurement Business in 2025?”
🚀 Procurement Deal Accelerator Kit (DACH Region, 2025 Edition)Your 5-Step Toolkit to Connect, Engage, and Win Procurement Projects with Decision-Makers in the DACH Region
🔹 1. TARGETING BLUEPRINT
Objective: Identify and prioritize ideal clients and roles inside buying centers.
Target Sector Ideal Company Type Key Decision Roles Industrial Mittelstand + Global Leaders CPO, Head of Procurement, CFO Pharma / MedTech ESG-regulated and innovation-driven Head of Sourcing, Compliance Lead Automotive Tier 1–3 Suppliers and OEMs Procurement Transformation Lead Public Sector Regional Utilities, Universities Purchasing Director, IT-Buying ✅ Tool: Use a Top 50 Target Account List in Excel with company, contact, LinkedIn, score, and next step.
🔹 2. LEAD MAGNETS THAT WORK
Objective: Build credibility and get contact data before the pitch.
Lead Magnet Type Goal Call-to-Action (CTA) 🧠 PDF: “5 Procurement Trends to 2030” Position as expert “Download free trend map” 📊 Tool: AI Procurement Maturity Scan Entry diagnostic “Scan your maturity in 2 mins” 🧭 PDF: Case Study – 18% Cost Savings Show impact + proof “See how X reduced cost in 90 days” 🎓 Webinar: “CPO Roundtable Live” Engage live, qualify intent “Join 30-minute executive deep-dive” ✅ Tool: Create a Lead Magnet Landing Page for each using WordPress + PDF download + CRM capture.
🔹 3. CONVERSION CAMPAIGN SYSTEM
Objective: Warm up leads and convert them into paid strategy sessions.
🧱 5-Step Outreach Sequence:
Step Channel Message 1 “Connecting with CPOs shaping 2030-ready procurement – shall we connect?” 2 Send Procurement Trends PDF + CTA to Maturity Scan 3 LinkedIn Msg “Quick question – would our 90-day cost-cutting playbook be useful?” 4 Email Follow-Up Share Case Study + Invite to Webinar or Audit Offer 5 Call / Booking Invite to 90-min Strategy Session or Discovery Call ✅ Tool: Use a CRM Kanban Board with: Prospect > Contacted > Engaged > Meeting Booked > Closed.
🔹 4. ENTRY OFFERS THAT CLOSE DEALS
Objective: Convert interest into a small project with visible ROI.
Entry Offer Description Price Range 🧾 “90-Min Strategy-to-Action” Custom plan for 1 procurement priority €990 🔍 “Procurement Performance Audit” 2-week review of cost, process, compliance €2,500–€4,900 📊 “KPI Setup & ROI Tracker” Install ROI dashboard with 3 KPIs €3,000 ✅ Tool: Prepare offer pages with visuals + scope + benefits + buy button for each.
🔹 5. MULTIPLYING VALUE POST-CONVERSION
Objective: Scale into larger projects or retainers after first success.
Expansion Strategy Action 🎯 ROCE-Based Scaling Show € results in 60 days → propose 6-month value plan 🧑🏫 Train-the-Trainer Offer License internal buyers to roll out your method with toolkit 🔁 Monthly Retainer Offer Procurement-as-a-Service (KPI Review + Alerts) 🌐 Strategic Benchmarking Invite them into your 2026 CPO Circle or Benchmarking Group ✅ Tool: Build a Growth Ladder Slide Deck to show next levels of impact visually.
Here’s a concise and actionable overview of how Decision Makers and Buying Centers in the DACH Region are most effectively identifying and contracting procurement experts for strategic procurement projects in 2025:
🎯 Strategic Procurement in DACH 2025
💼 How Buying Centers Select & Contract Procurement Experts
1. 👥 WHO MAKES THE DECISIONS?
📌 Buying Center Roles (Typical in DACH Enterprises):
Role Responsibility Influence Level CPO / Head of Procurement Final decision for strategy & budget ★★★★★ Finance Director / CFO ROI justification, compliance ★★★★☆ CEO / COO Only involved in high-stakes cases ★★★☆☆ Category Manager / Sourcing Lead Operational need + initiator ★★★★☆ IT / ESG Compliance Officer If tech or regulation involved ★★☆☆☆ External Advisor / Interim CPO Trusted advisor to shortcut vendor choice ★★★★☆ ✅ Insight: The buying center is a team – and the CPO + CFO are the most influential in project contracting.
2. 🔎 HOW ARE PROCUREMENT EXPERTS IDENTIFIED?
Channel / Method Effectiveness (★ out of 5) Insight 🧠 Thought Leadership (e.g. LinkedIn posts) ★★★★★ Most-used for discovery and credibility 🗣️ Peer Recommendations / Referrals ★★★★★ High-trust and low-risk 🔍 Google Search + SEO (German Keywords) ★★★★☆ Used for shortlisting and checking proof 🧾 Industry Events / Roundtables (e.g. BME) ★★★★☆ Face-to-face still matters in DACH 🧑💼 Existing Vendor / Advisor Referrals ★★★★☆ Coaches often found via network 💻 Expert Platforms (e.g. Comatch, Malt) ★★★☆☆ Growing for freelance consultants ✅ Insight: You must be visible in the expert’s circle, and show proof + specialization to be selected.
3. 🤝 HOW ARE PROCUREMENT EXPERTS CONTRACTED?
Typical Selection & Contracting Flow in 2025:
- Need arises: Driven by risk, digital, ESG, or cost challenges
- Internal sponsor (category/finance) builds a shortlist
- Initial outreach via LinkedIn / referral / Google
- Vendor sends 2-page capability statement (PDF or web)
- Online diagnostic or discovery call
- Proposal + case-based pricing model
- Approval from CPO & CFO
- Contracting via standard NDA + project SoW
✅ Insight: Speed and clarity matter – clients want a fast, low-risk entry product and visible ROI tools.
4. ✅ HOW TO WIN THE CONTRACT IN 2025
Winning Approach Why It Works 🎓 Run a free AI Procurement Maturity Scan Diagnostic creates urgency and trust 📊 Offer ROI Dashboards in € Speaks to CFO / Finance immediately 🛠️ Productize your service into 3 clear tiers Clients buy clarity, not complexity 📞 Offer a €990 “90-Min Strategy Call” Low-friction entry with visible value 📘 Send a tailored 2-pager PDF with proof DACH culture: concise + substance wins
🔚 Conclusion: Success Formula
🚀 Be Findable + Credible + Specific + Easy to Start With
That’s how you win strategic procurement projects in the DACH region in 2025.
🎯 Ready to Win Procurement Business in 2025?
Contact RapidKnowHow now for a free 30-Minute Strategy Call
👉 Learn how to get in front of the Buying Center – and secure the business fast.📩 Book your 30-Minute Strategy Call here: www.rapidknowhow.com/strategy-call
🚀 Let’s turn opportunity into measurable results – starting now.