ROICE Game vs ROCE Game
What Leaders Must Master to Win the AI-Driven Business Game
🎯 Core Insight:
ROCE rewards capital control.
ROICE rewards strategic competence, AI-enabled value creation, and scalable transformation.
1️⃣ Competency Landscape Overview
| Leadership Domain | ROCE Game (Traditional) | ROICE Game (AI-Driven) |
|---|---|---|
| Value Creation Logic | Capital Efficiency | Competence Efficiency + Innovation Scalability |
| Decision Model | Historical Data | Predictive / Prescriptive AI Decisions |
| Leadership Role | Manager of Resources | Architect of Value Engines |
| Innovation Behavior | Rule-Following | Rule-Making & Experimentation |
| Competitive Edge | Cost and Assets | Customer Experience, Speed, Convenience, Ecosystem |
| System Thinking | Linear | Adaptive, self-learning systems |
| Talent | Experience-Based Experts | AI-Augmented Problem Solvers |
| Growth Model | Linear | Platform-Based Exponential Growth |
2️⃣ Core Competencies Difference
What leaders need to learn, unlearn, and master
to move from ROCE → ROICE
🧠 Leadership Thinking Competencies
| Competency | ROCE Game | ROICE Game |
|---|---|---|
| Strategic Mindset | Financial Control | AI-Driven Value Creation & Ecosystem Design |
| Problem Solving | Experience-Based | Predictive, Data-Driven, AI-Augmented |
| Growth Model | Scale by Assets | Scale by Intelligence & Licensing |
| Horizon | Quarterly | Multi-year transformation model |
| Change Behavior | Risk-Avoidance | Intelligent, AI-Supported Risk-Taking |
🚀 AI & Technology Competencies
| Competency | ROCE Manager | ROICE Leader |
|---|---|---|
| AI Literacy | Uses AI as tool | Designs AI-supported systems |
| Automation | IT Requests | Owns AI Automation Strategy |
| Data | Reports data | Interprets predictive insight |
| AI + Human Collaboration | Not defined | Core leadership behavior |
| Knowledge Management | Documents | Automated learning systems & playbooks |
💡 Innovation & Business Design Competencies
| Competency | ROCE Play | ROICE Play |
|---|---|---|
| Innovation Approach | Incremental | Hybrid AI-enabled transformation |
| Product Thinking | Product/Service | Solves customer jobs (JBTD) |
| Business Model | Product Sales | BaaS, XaaS, Competence-as-a-Service |
| Experimentation | Slow, approval-heavy | Rapid, AI-co-piloted, low-risk testing |
| Monetization Strategy | Margin extraction | Recurring ecosystem value |
🤝 Customer & Convenience Competencies
| Competency | ROCE Approach | ROICE Approach |
|---|---|---|
| Customer Experience | Reactive | AI-personalized, proactive |
| Service Model | Call Centers | Self-service + AI Conversational Engines |
| Convenience Value | Secondary | Primary ROI Driver |
| Engagement | Transactional | Intelligent, continuous, data-driven |
| Speed | Acceptable | Instant / Zero-friction |
🔄 Operational & Execution Competencies
| Competency | ROCE | ROICE |
|---|---|---|
| Process Management | Lean | AI-Supported, Dynamic, Self-Improving |
| Efficiency Focus | Cost Reduction | Quality + Speed + Scalability |
| Decision Mode | Reporting | Live dashboards + AI scenario simulation |
| Scaling Method | Headcount and Budget | System, Licensing, AI Templates |
| Performance | KPI-based | ROICE Engine-based |
3️⃣ Visual Summary
From ROCE Manager → ROICE Leader
ROCE Manager
↓
Controls budgets
Manages resources
Optimizes assets
Works with reports & approvals
ROICE Leader
↓
Designs Value Engines
Builds AI-supported competence systems
Orchestrates innovation, convenience, efficiency
Leads through dashboards, automation & scaling
4️⃣ The Leadership Transformation Path
| Stage | Key Identity | Competence Focus |
|---|---|---|
| Level 1 | Process Manager | Lean efficiency |
| Level 2 | Optimizing Manager | Reporting → automation |
| Level 3 | AI-Value Designer | AI, process rethinking, new models |
| Level 4 | ROICE-99 Leader | Scaling, ecosystems, licensing |
| Level 5 | Ecosystem Shaper | Regional/Global ROICE scaling |
🔴 Final Strategic Leadership Message
ROCE optimizes yesterday’s performance.
ROICE builds tomorrow’s competitive advantage.
ROCE measures capital.
ROICE measures transformation capability.
The future does not belong to AI users.
It belongs to ROICE Leaders.-Josef David
