Win Deals by Giving Less and Getting More
Stop negotiating in circles. Focus on the few things that matter most.
🔹 1️⃣ The Leadership Challenge
Most negotiators over-concede on what’s visible but miss what actually moves the deal forward.
They give up control, margins, and trust.
🔹 2️⃣ The One-Tip Strategy
👉 Use the 80/20 Concession Rule
Identify the 20% of concessions that matter most to them — and cost you least.
Hold the 80% that secures your leverage and trust.
🔹 3️⃣ Case Example
Airbnb’s Partnership Pitches
They offered market data and co-branding (high value to hotels, low cost to Airbnb), while protecting brand control and user data.
Result: win-win partnerships without over-conceding.
🔹 4️⃣ Execution Guide
Step 1: Map what the other side values (not what they say)
Step 2: Rank your potential concessions by cost to you
Step 3: Prepare 3 “give-little, gain-lot” options in advance
🔹 5️⃣ 24-Hour Action Plan
- ✅ Prepare your 3 next negotiation scenarios
- ✅ List 5 high-value, low-cost trade items
- ✅ Run a test negotiation using the 80/20 rule
🔹 6️⃣ Strategic Follow-Up
- Build your negotiation playbook
- Train your team on deal psychology
- License the 80/20 Concession Template to your leaders
✅ Call-to-Action
📩 Want to negotiate smarter without giving away the farm?
👉 Contact us now and we’ll help you win more with less.