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In the complex world of business, simplicity often holds the key to effective communication. As a professional, you may have a plethora of innovative solutions and ideas that could potentially revolutionize your organization. However, the challenge lies in conveying these solutions to the Managing Director (MD) in a manner that is succinct, clear, and impactful. This is where the principle of ‘Think Simple’ comes into play.

The ‘Think Simple’ approach is about distilling your complex ideas into 30 core messages that are easy to understand and compelling enough to drive action. These messages should be designed in such a way that they not only communicate your solutions effectively but also resonate with the MD’s vision for the organization. Here are the 30 core messages that can help you convey your solutions to the MD:

1. Identify the Problem: Start by clearly stating the problem that your solution aims to address.

2. Present Your Solution: Introduce your solution in a simple and straightforward manner.

3. Show its Relevance: Explain why your solution is relevant to the current business scenario.

4. Highlight its Uniqueness: What makes your solution different from others? Make sure this stands out.

5. Demonstrate its Feasibility: Show that your solution is practical and can be implemented with existing resources.

6. Discuss its Impact: Talk about how your solution will positively impact the organization.

7. Provide Evidence: Back up your claims with data or case studies.

8. Show its Scalability: If applicable, demonstrate how your solution can be scaled up.

9. Discuss Risks & Mitigation: Address potential risks and how they can be mitigated.

10. Align with Company Vision: Show how your solution aligns with the company’s vision and goals.

11-20: Break down each aspect of your solution into individual points, explaining each one in detail but still keeping it simple and concise.

21-30: Discuss the implementation plan, timeline, required resources, potential challenges, and how you plan to overcome them.


In conclusion, the ‘THINK SIMPLE’ approach is about making complex ideas easy to understand and compelling. It’s about presenting your solutions in a way that resonates with the MD and aligns with the company’s vision. Remember, simplicity is not about dumbing down your ideas; it’s about making them accessible and engaging. So, when you present your solutions to the MD, think simple. Break down your ideas into specific core messages that are clear, concise, and compelling. This will not only help you communicate effectively but also increase the chances of your solutions being implemented.