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Problem Statement

In the industrial gases sector, many companies are grappling with the challenge of growing their Return on Invested Capital (ROIC). This problem is often due to a combination of factors such as market saturation, increased competition, and fluctuating commodity prices. The traditional methods of increasing ROIC, such as cost-cutting and operational efficiency improvements, have been largely exhausted. Therefore, companies are seeking innovative strategies to boost their ROIC.


The inability to grow ROIC can have severe implications for industrial gas companies. It can lead to a decline in share price, reduced investor confidence, and ultimately, a decrease in the company’s market value. Moreover, it can limit the company’s ability to invest in new technologies or expand into new markets. This situation can also make it difficult for the company to attract and retain top talent, as employees may perceive a lack of growth opportunities.


One potential solution to this problem is strategic acquisitions. By acquiring other companies in the same industry or related industries, an industrial gas company can increase its market share, diversify its product offerings, and achieve economies of scale. These benefits can lead to an increase in ROIC.

For instance, if an industrial gas company acquires a competitor with a strong presence in a particular geographic region or market segment, it can immediately gain access to that competitor’s customer base. This acquisition can result in increased sales and profits without the need for significant additional investment.

Similarly, if an industrial gas company acquires a supplier or distributor, it can reduce its costs by eliminating the middleman. This cost reduction can increase the company’s profit margin and thus its ROIC.

Moreover, acquisitions can provide opportunities for synergies. For example, the acquiring company may be able to leverage the acquired company’s technology or expertise to improve its own products or processes. These improvements can lead to increased efficiency and profitability.


To implement this solution effectively, industrial gas companies should take the following steps:

1. Identify potential acquisition targets: Companies should look for businesses that complement their existing operations or that can provide access to new markets or technologies.

2. Conduct thorough due diligence: Before making an acquisition, companies should carefully evaluate the target’s financial performance, market position, and potential for synergies.

3. Negotiate a fair price: Companies should ensure that the price they pay for the target is reasonable and that the acquisition will generate a positive return on investment.

4. Plan for integration: Companies should develop a detailed plan for integrating the acquired business into their existing operations to maximise synergies and minimise disruption.

5. Monitor performance: After the acquisition, companies should closely monitor the performance of the acquired business to ensure that it is contributing positively to ROIC.


In conclusion, strategic acquisitions can be an effective way for industrial gas companies to grow their ROIC. However, these acquisitions must be carefully planned and executed to ensure that they deliver the desired benefits. By following the steps outlined above, companies can increase their chances of making successful acquisitions that boost their ROIC and enhance their long-term competitiveness.