Description
If you want to drive profitable growth in the industrial gas industry, then you need to know how to create a compelling business offer for the key decision makers in the industrial gas sector . This short strategy course answers the questions:
- Who buys industrial gases
- Who are the decision makers
- How the decision makers behave
- What are the decision makers’ needs
- How is my offer versus key competitors
- Selecting my most competitive offer
- Building an elevator pitch for my most competitive offers
- Get started