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The Blue Life Strategy: A Voyage of Continuous Innovation and Differentiation

What is the Blue Life Strategy?

The Blue Ocean Life Strategy is a metaphorical concept that originated from the business world, specifically from the book “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne.
It represents an approach to life where one seeks to create uncontested market space, or ‘blue oceans,’ rather than compete in an existing market, or ‘red oceans.’
This strategy encourages individuals to break away from the norm, innovate, differentiate themselves, and create their unique path in life.

The Blue Life Strategy is about driving your life not let others take your life steering wheel .
It’s about exploring new possibilities, breaking away from conventional wisdom, and continuously innovating to stay ahead.
It’s about differentiating oneself in a way that adds value to one’s life and others’.

Practical Blue Life Strategies to Drive Your Life

1. Continuous Innovation:
The first step towards executing the Blue Life Strategy is embracing continuous innovation.
This could mean learning new skills, adopting new technologies, or even changing your mindset.
For instance, if you’re a professional photographer, you could innovate by learning digital marketing skills to promote your work online or adopting drone technology for aerial photography.

2. Differentiation:
Differentiation is another crucial aspect of the Blue Life Strategy.
It involves distinguishing yourself from others in a way that adds value.
For example, if you’re a personal trainer, you could differentiate yourself by specializing in a niche like post-pregnancy fitness or senior citizen fitness.

3. Creating New Demand: The Blue Life Strategy also involves creating new demand rather than competing for existing demand.
This could mean identifying unmet needs or desires in your life or others’ lives and finding innovative ways to fulfill them.
For instance, if you notice that many people in your community struggle with stress management, you could create a demand by offering mindfulness workshops or stress management coaching.

4. Making Competition Irrelevant:
Lastly, the Blue Life Strategy involves making competition irrelevant by creating your unique path.
This could mean pursuing a career that combines your diverse interests and skills in a way that no one else does.
For example, if you’re passionate about both psychology and fashion, you could carve out a unique career path as a fashion psychologist.


The Blue Life Strategy is not just about achieving success; it’s about creating value and making a difference. It’s about breaking away from the norm, continuously innovating, and differentiating oneself in a way that adds value to one’s life and others’. It’s about creating new demand and making competition irrelevant.

Get Started

Embarking on the Blue Life Strategy journey requires courage, creativity, and commitment.
It requires stepping out of your comfort zone, embracing change, and continuously learning and growing.
But the rewards are worth it. So why not take the plunge?
Start by identifying areas in your life where you can innovate and differentiate yourself. Look for unmet needs or desires that you can fulfill in innovative ways. And remember, the goal is not to compete but to create your unique path.

In the vast ocean of life, there are countless opportunities for those who dare to explore. So set sail on your blue ocean life voyage today and discover what lies beyond the horizon.