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This are the three steps how I created my LESS is MORE program for leaders who want to drive sustainability

1. Knowing my audience

Individuals who want to change from the consumer lifestyle to the sustainability lifestyle

2. Crafting the sustainability story that helps my audience change

Title: LESS is MORE
Message: Smart Ways to Live Sustainably

Reduce – Reuse – Recycle

3. Tell Bob’s story that made him change

Creating and communicating a story that demonstrates the downside of the current consumer lifestyle and showing the step-by-step guide to move towards the sustainability lifestyle.