This are the three steps how I created my LESS is MORE program for leaders who want to drive sustainability
1. Knowing my audience
Individuals who want to change from the consumer lifestyle to the sustainability lifestyle
2. Crafting the sustainability story that helps my audience change
Title: LESS is MORE
Message: Smart Ways to Live Sustainably
3. Tell Bob’s story that made him change
Creating and communicating a story that demonstrates the downside of the current consumer lifestyle and showing the step-by-step guide to move towards the sustainability lifestyle.