Ecosystems are built with the customer’s needs at the core. No player has yet deployed an ecosystem focused on the European senior population, but insurers and healthcare providers can move forward and get ahead of the rest of the industry.
To succeed, they will need to better understand the complexities of seniors’ product and service needs as well as their own unique value propositions. All of this will inform an integrated offering that seniors and their families can turn to for coverage of their full spectrum of needs: protection, assistance, financing and liquidity management, investment, and well-being. Being a first mover in this space will give insurers a huge head start over the competition.