The 5 HOW Technique is a problem-solving and execution method that systematically breaks down a strategic objective into five actionable “HOW” layers. Each layer drills deeper, ensuring clarity, feasibility, and alignment with desired outcomes.
🧩 The 5 HOW Technique – Framework
- HOW 1 – Strategic Objective
Define the main goal or challenge. - HOW 2 – Strategic Approach
Outline key strategies to achieve the objective. - HOW 3 – Tactical Actions
Specify the actions needed for each strategy. - HOW 4 – Operational Tasks
Detail the tasks for each action at the execution level. - HOW 5 – Execution Plan
Assign responsibilities, timelines, and resources.
🏢 Real Business Case: Expanding Market Share in the EU
HOW 1 – Strategic Objective
Expand market share in the EU by 20% within 12 months.
HOW 2 – Strategic Approaches
- Launch localized digital marketing campaigns.
- Introduce new EU-compliant product lines.
- Strengthen B2B partnerships in key countries.
HOW 3 – Tactical Actions
1.1 Run targeted ads in Germany, France, and Italy.
2.1 Modify existing products to meet EU standards.
3.1 Attend European trade fairs to meet potential partners.
HOW 4 – Operational Tasks
1.1.1 Translate and adapt ad content.
1.1.2 Set ad budgets and launch schedules.
2.1.1 Conduct a compliance audit of current products.
3.1.1 Prepare sales materials in multiple languages.
HOW 5 – Execution Plan
- Marketing Lead to manage ad translations by July 1.
- Product Team to complete EU compliance checks by August 15.
- Sales Director to attend 3 trade fairs from September to November.
- Weekly progress check-ins with the leadership team.