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Digital Competence (DC) is a multifaceted concept that encompasses a range of skills, knowledge, and attitudes towards digital technologies. It’s not just about understanding how to use digital tools, but also about knowing when and why to use them, and how they can be harnessed to drive innovation, efficiency, and growth.

So, what is DC?

Digital Competence refers to the ability to use digital technologies in a critical, collaborative and creative way. It involves understanding the digital environment, being able to create digital content, protecting oneself online, solving problems using digital tools, and making informed decisions about technology use.

Why do I need DC?

In today’s increasingly digital world, DC is no longer a luxury but a necessity. It’s essential for navigating the modern workplace, where digital tools are ubiquitous. Moreover, it’s crucial for strategic decision-making as businesses increasingly rely on data analytics and digital technologies to drive their operations and strategy. Without DC, businesses risk falling behind their competitors and failing to meet the needs of their digitally savvy customers.

How can I apply DC as a company?

Applying DC as a company involves integrating digital technologies into all aspects of your business operations. This could mean using cloud-based software for project management, leveraging data analytics for strategic decision-making or employing social media for marketing purposes. It also involves fostering a culture of continuous learning and adaptation to keep up with the rapid pace of technological change.

Examples of successful application of DC!

One example of successful application of DC is Netflix. The streaming giant uses data analytics to understand viewer preferences and habits, which informs its content production strategy. This has enabled Netflix to produce highly popular shows that cater precisely to its audience’s tastes.

Another example is Amazon. The e-commerce giant uses advanced algorithms and machine learning to provide personalised recommendations to its customers. This not only enhances the customer experience but also drives sales and customer loyalty.

Learning to apply DC in 5 steps, step by step

1. Understand the digital environment: Familiarise yourself with the latest digital trends and technologies. This could involve attending industry conferences, reading tech blogs or consulting with digital experts.

2. Identify your digital needs: Assess your business operations to identify areas where digital technologies could enhance efficiency, productivity or customer service.

3. Develop a digital strategy: Based on your needs assessment, develop a strategy for integrating digital technologies into your business operations. This should include clear goals and a timeline for implementation.

4. Implement your strategy: Start integrating digital technologies into your business operations according to your strategy. This could involve training staff, investing in new software or hardware, or hiring digital experts.

5. Review and adapt: Regularly review your strategy to ensure it’s delivering the desired results. Be prepared to adapt your strategy as new technologies emerge and as your business needs evolve.


In conclusion, Digital Competence is an essential skill for businesses in today’s digital age. It involves understanding and harnessing digital technologies to drive innovation, efficiency and growth. By developing a clear strategy for integrating digital technologies into their operations, businesses can stay ahead of the curve and meet the needs of their digitally savvy customers.