Hello and Welcome!
In this short workshop we’ll map out the customer needs profile for the industrial gas industry
A Managing Director of an Industrial Gas Company is concerned because its sales managers put too much effort into getting new clients and serving price buyers who demand just the lowest price.
The Rapid Value Strategy Map helps the MD and the Sales Managers to identify their main customer groups and needs to help them to spend their precious time efficiently
The VALUE BUYERS MAKE UP approximately 40% of the industrial gas market. Value Buyers want to minimize the total cost of ownership of the entire industrial gas process across company borders.
The CONTENT BUYERS MAKE UP approximately 30% of the industrial gas market. Content Buyers want to get easy access to competent problem solvers on-demand
The NO-FRILLS BUYERS MAKE UP approximately 20% of the industrial gas market. No-Frills Buyers want to get automatic deliveries to secure their trouble-free production processes
The COMMODITY BUYERS MAKE UP approximately 10% of the industrial gas market. Commodity Buyers want low prices and reasonable product quality.
In this short workshop, we’ve mapped out the customer needs profile for the industrial gas industry.
I wish You all Success
