The 1-Hour Digital Leader – 9 Strategies to Build Your LinkedIn Audience Rapidly

It’s a matter of fact that relevance, credibility, followers and connections play an essential part in the LinkedIn algorithm.

Hootsuite.com demonstrates how the LinkedIn algorithm works.

9 Strategies to Build Your LinkedIn Audience

1. Create Professional LinkedIn Profile and Company Page
   Fill out your LinkedIn profile and company page as entirely as you can, and keep them updated.
2. Connecting with RELEVANT People
   Add connections (people you know, or think would be interesting to see updates from).
3. Make Your Employees Your Ambassadors
   Encourage employees to indicate they work at your company.
4. Build a CREDIBLE Follower Network
   Follow others and attract followers, they are different than connections on LinkedIn.
5. Become a LinkedIn Network Development Leader
   Participate in LinkedIn Groups, or host your own.
6. Adopt First You – Then Me Attitude
   Give and receive recommendations.
7. Become a Visible Leader
   Make sure your LinkedIn profile is public, so more people can find you, add you and see your posts (especially Publisher or Pulse posts).
8. Build Your CREDIBILITY 
   Join conversations and be active on the network, generally.
9. Promote Your LinkedIn Profile and Company Pages On Multiple Digital Channels
   Promote your LinkedIn profiles and Company pages on your website and in other appropriate spaces (e.g., employee bios, business cards and brochures, email newsletters, email signatures, etc.).

Josef David, MSc MBA has been a professional in the field of international business development for the last 30+ years.
He has established and grown dozens of manufacturing businesses, service initiatives and digital business models successfully.
Josef owns and manages the RapidKnowHow platform which provides a breakthrough, actionable business models and strategies for service providers who want to become leaders in their sectors in the digital age.

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