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Once upon a time, in the hustle and bustle of the modern world, I found myself living the life of a typical consumer. My days were filled with the constant acquisition of goods, the incessant need for more, and an insatiable appetite for the latest trends. I was caught in a cycle of consumption that was not only draining my wallet but also our planet’s resources.

One day, as I was sipping my takeaway coffee from a disposable cup, I had an epiphany. I realised that my lifestyle was not sustainable. The mountains of waste I was contributing to, the energy I was consuming, and the carbon footprint I was leaving behind were all taking a toll on our environment. It dawned on me that if everyone lived like me, we would need multiple Earths to sustain us.

I wanted to change. But how? How could I break free from this cycle of consumption? How could I transition to a more sustainable lifestyle without compromising on my comfort and convenience?

That’s when I stumbled upon the LESS is MORE Program. This program promised to guide me through my journey towards sustainability by focusing on three key actions: REDUCE, REUSE, and RECYCLE. Intrigued by its simplicity and practicality, I decided to give it a try.

The first step in the program was REDUCE. The idea was to cut down on unnecessary consumption and waste. Here are three REDUCE actions that helped me achieve rapid results:

1. Mindful Shopping: Instead of impulsively buying items because they were on sale or trendy, I started shopping mindfully. I began asking myself if I really needed an item before purchasing it. This simple action significantly reduced the amount of waste I generated and also saved me money.

2. Energy Conservation: To reduce my energy consumption, I started turning off lights when not in use, unplugging devices when they were fully charged, and using energy-efficient appliances. I also started using public transport and cycling for short distances to reduce my carbon footprint.

3. Reducing Food Waste: I started planning my meals and shopping accordingly to avoid food wastage. I also started composting my kitchen waste, which not only reduced the amount of waste going to the landfill but also provided me with nutrient-rich compost for my plants.

The LESS is MORE Program was a revelation. It showed me that living a sustainable lifestyle was not about making big sacrifices but about making small, conscious choices. It was about understanding the impact of our actions on the environment and taking responsibility for it.

Today, I am no longer a typical consumer. I am a conscious consumer, aware of my actions and their impact on our planet. The journey towards sustainability is a long one, but with programs like LESS is MORE, it’s definitely achievable.

So, if you’re like me, wanting to change but not knowing how, start with REDUCE. Remember, every little action counts.


And as the saying goes, “We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.”

Let’s start today and make our planet a better place for future generations.

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