Today, we will create elevator pitches (short explanations of what our company or we are doing and how it’s positioned for long-term success.
We’ll use two elevator pitches to communicate our business when meeting business friends, potential partners, classmates, advisors, investors and other relevant stakeholders. In such situations, we need to explain our business venture clear, fast and compelling.
RapidKnowHow has created two simple elevator pitch models:
1. The Rapid Elevator Pitch
Let’s say you run into a classmate, business friend at a conference or in any other locations. You probably get the question:
So, what you up these days ?
I’m launchng RapidKnowHow. We’are a digital business platform that helps professionals sell their know-how online
Even if you get interrupted, your speaking partner knows what you are doing.
2. The Reference Elevator Pitch
If you’ve more time at your disposal, you’ll add :
- Which problem you solve
- The benefits for your target clients
- Ask your speaking partner for his/her referral
I used to run a global consultancy company for a niche sector where I figured out some really effective ways to build digital business strategies for clients and partners. The goal was to offer problem solving strategies that turn goals into cash flow rapidly.
There are thousands, if not millions of experts who are eager to build their authority online. They want to sell their expertise on the internet as solo entrepreneurs.
Most of them don’t know how to turn their ambitiuous goal into a sustainable cash flow.
RapidKnowHow is the first digital platform with a focus on digital business development for experts, executives and SME consultancies.
Tom, please, keep me in mind, if you run into professionals who want to start their digital business and are looking for support. Thanks! See You
Practice these two pitches loud again and again.
If you meet someone at an event or dinner, you must deliver your elevator pitch flawlessly.
Once you know what you need, you’ll use your elevator speeches proactively. Go through your contacts (email lists, LinkedIn connections etc.) and put them into categories:
- Former customers, current clients, prospective clients
- Reference partners
- Door openers
- Joint Venture Partners
Contact them by phone, e-mail or LinkedIn. Some could give you a useful feedback, others could help generate sales leads, and still another group can lead to joint venture partners or investors.
Now it’s your turn! To your success – Josef