The Strategy Video : Smart Competition Delivered demonstrates how to create your compelling business offer for the industrial gas key decision makers.



If you want to drive profitable growth in the industrial gas industry, then you need to know how to create a compelling business offer for the key decision makers in the industrial gas sector . This short strategy course answers the questions:

  • Who buys industrial gases
  • Who are the decision makers
  • How the decision makers behave
  • What are the decision makers’ needs
  • How is my offer versus key competitors
  • Selecting my most competitive offer
  • Building an elevator pitch for my most competitive offers
  • Get started