The BaseMarket Program provides the strategy, positioning and marketing program for industrial gas leaders



The BaseMarket Framework is a set of rules for decision making that should be followed by all gas companies to take full advantage of InnovaGas’ strength as an international group

The BaseMarket Strategy helps industrial gas leaders secure and further develop the base market with a sound balance between short-term and long-term profit and cash-flow objectives

The BaseMarket Marketing drives InnovaGas profile of being an efficient and reliable partner to the customers, reflecting a locally adapted image of

  • Superior service level for each customer category
  • Highest safety, health and environmental standards
  • Top product quality
  • Advanced gas application technology, process knowhow
  • First in providing new proprietary eBusiness models
  • Best in Class Marketing Campaign Management