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Business Insider – A recent story from businessinsider.com features KROGER’s path to driving change in grocery shopping by rolling out a new technology that will communicate with customers’ smartphones and highlight products on their shopping list.
Customers can quickly select items that will make them save time and reduce hassles .
Kroger is rolling out a new technology that will communicate with customers’ smartphones and highlight products on their shopping lists. Kroger Kroger is rolling out a new technology to nearly 200 stores, and it could change grocery shopping as we know it. The technology gives Kroger the ability to instantly change prices and activate promotions across its stores, enabling it to undercut sales at other chains and freeing up employees who would otherwise change prices by hand.
Kroger is rolling out a new technology to nearly 200 stores that could change grocery shopping as we know it
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“It’s an exciting platform for a lot of future innovation,” Kroger Chief Information Officer Chris Hjelm told Business Insider in an interview. In the future, the technology will communicate with customers’ smartphones to help them complete their shopping lists. “As you walk down the aisle, it will highlight the next item for you to pick on your shopping list,” Hjelm said. This means the shelf will light up underneath the product that shoppers are seeking. Kroger employees recently tested out this function while picking items for customers’ online orders. “They loved it,” Hjelm said, noting that it drastically cut down on the amount of time it took to pick and pack the orders. Kroger expects Edge to be particularly helpful to customers trying to identify a specific brand among a sea of identical-looking items. “If you are looking for a particular bottle of wine, Edge will show it to you by highlighting it on the shelf,” Hjelm said. The technology can even help customers select items based on their dietary restrictions.