Becoming The Market Space Leader – Moving from The Head-to-Head Competitor to The Market Shaper Using RapidKnowHow

Thriving Innovation and Leadership

Mr. Johnson, General Manager of InnovaGas, a specialized industrial gas producter, is thinking how he should establish a strategy to shift beyond competing. EBIT margins have decreased from 10% to 5% during 2017 – 2020.

Mr. Johnson searched the internet and found the THRIVING THE NEW MARKETSPACE MODEL developed by RapidKnowHow. The business model fits perfectly to moving from head-to-head competition to creating the new marketspace, so that InnovGas would enjoy maximum profitable growth in 2020+

He defines the profitability derived from this new business model as the difference from the new sales created from the market expansion and the resulting direct costs from developing and marketing the IT-driven business models.

He appoints Susan Driver to run the Creating The New MarketSpace for InnovaGas Program. 


Thriving Business Leadership

If you want to become the business leader in your sector, then you need to move from the competitor to the market shaper. 

Apply the RapidKnowHow Model: THRIVING BUSINESS LEADERSHIP to move from the competitor to the market shaper.

To Your Success, Josef David

Discover the four moves to the shaper!

4 Steps to Move from The Competitor to The Market Shaper

If you want to become Market Shaper, then take these four moves:

1.Moving From The Competitor to The Innovator

2.Moving From The Innovator to The Shaper

3.Moving From The Competitor to The Creator

4.Moving From The Creator to The Shaper

Next, we’ll learn the moves. Let’s Get Started


1.Moving from The Competitor to The Innovator

If you want to avoid head-to-head competition and price pressures , then you need to move to the innovator business model.

The Innovator creates, delivers and captures value from launching innovative business models.

  1. Moving from The Innovator to The Market Shaper

If you want to capitalize on your innovative business models, then you need to move to the market shaper business model.

The Market Shaper expands the market space by creating and launching market value-enhancing business models.

  1. Moving from the Competitor to The Creator

If you want to change the rules of the competitive game, then you need to move to the creator business model.

The Creator focuses on changing the rules of the competitive game by creating and implementing digitalized business models that drive cost and time efficiency

  1. Moving from the Creator to The Market Shaper

If you want to move from the creator to the market shaper, then you need to turn the digitalized business models into digitalized business platforms such as content platforms, two-sided platforms, freemium platforms etc. 

The Market Shaper focuses on changing the rules of the competitive game by creating and implementing digitalized business platforms that drive THE LEAN MARKETPLACE. The lean marketplace provides connections between organizations or people with business problems to solve and problem-solvers from around the world who are eager to solve challenging problems on-demand. 


Thriving Business Leadership

So, today we’ve discovered the four moves to the shaper!

4 Steps to Move from The Competitor to The Market Shaper

1.Moving From The Competitor to The Innovator

2.Moving From The Innovator to The Shaper

3.Moving From The Competitor to The Creator

4.Moving From The Creator to The Shaper

Let’s Get Started. To Your Success

RapidKnowHow provides leadership strategies to get you out in front.

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