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Bob Evans describes Microsoft’s innovative and profitable strategy to lead the digital transformation process.
Microsoft corporate VP GAVRIELLA SCHUSTER says the $ 20 -trillion digital transformation market is creating entirely new ways for the company to engage with customers and partners that are becoming PARTNERS IN BUSINESS DEVELOPMENT.
Microsoft is driving cloud revenue for Azure and Dynamics 365 by giving their sales people big financial rewards for sharing leads with partners and enabling corporate customers to resell Azur IP they’ve developed in house.
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Microsoft corporate VP Gavriella Schuster says the $20-trillion digital-transformation opportunity is creating entirely new ways for the company to engage with partners as well as customers that are becoming partners. (Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 to 2016. He now runs his own firm, Evans Strategic Communications LLC.) CLOUD WARS — Leveraging the booming corporate trend toward digital transformation, Microsoft is driving additional cloud revenue for Azure and Dynamics 365 by giving Microsoft salespeople big financial rewards for sharing leads with partners and enabling corporate customers to resell Azure IP they’ve developed in-house. While Microsoft has always relied heavily on partners—for calendar 2017, about 95% of its total revenue of approximately $100 billion came through partners. And to ensure that Microsoft Cloud products and services live up to that standard, the company’s new “co-sell” program is designed to push Azure and Dynamics 365 more deeply into the world’s largest corporations through a combination of financial incentives, market-boosting events, and enhanced visibility for unique solutions created by ISVs, service providers, systems integrators, resellers and even corporate customers. Microsoft corporate vice-president Gavriella Schuster, who leads the company’s One Commercial Partner business, said in a phone interview late last week that soaring desire among corporations to undertake or complete digital transformations of their end-to-end operations has created a unique opportunity for Microsoft and its partners “to engage with customers in new and compelling ways.” Microsoft Unleashes New Cloud Growth Via Go-To-Market Program Including Customers As Partners
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