Turn Resistance into Buy-In Before It Even Begins
Use one powerful mindset shift to align stakeholders before launching your next change.
🔹 1️⃣ The Leadership Challenge
Most change initiatives fail not because of bad strategy — but because people resist what they don’t understand or fear.
Leaders often explain too late, push too hard, or trigger silent sabotage.
🔹 2️⃣ The One-Tip Strategy
👉 Use the Pre-Frame Method:
Before launching change, frame what’s coming, why it matters, and what’s in it for them — from their perspective.
People support what they feel prepared for and involved in.
🔹 3️⃣ Case Example
Salesforce’s Internal Change Strategy
Before implementing major product shifts, Salesforce ran stakeholder “Pre-Frame” workshops — showing the why, co-creating the how, and aligning expectations.
Result: faster adoption, lower resistance, and stronger ownership.
🔹 4️⃣ Execution Guide
Step 1: Before announcing any change, ask:
- What do they fear about this?
- What do they need to feel safe and seen?
Step 2: Share a 3-part pre-frame: - Purpose
- Benefit
- Their role in shaping the outcome
🔹 5️⃣ 24-Hour Action Plan
- ✅ Choose one pending change or rollout
- ✅ Write your pre-frame script (3 parts)
- ✅ Deliver it to the team before launching the initiative
🔹 6️⃣ Strategic Follow-Up
- Use Pre-Frames in every major rollout or transition
- Train managers in stakeholder psychology
- License the Pre-Frame Playbook as a change toolkit across departments
✅ Call-to-Action
📩 Want to drive transformation without pushback?
👉 Contact us now — we’ll help you frame change the right way, right from the start.